Setting up an online presence is essential for running a small business.
A professionally designed website conveys credibility and trustworthiness and allows you to market yourself online.
Creating a website doesn’t necessarily require a lot of technical expertise.
You can actually create a customized site all by yourself.
There are two kinds of websites: static and dynamic.
1. Static Websites
A static website is just a collection of HTML files hosted on your computer.
When someone visits your website, their browser requests each page individually from your computer.
There is no need for a database or server-side scripting.
Your website is completely self-contained.
Static websites are easy to set up and maintain, but they don’t offer much flexibility.
They’re perfect if you want a simple blog or portfolio site.
2. Dynamic Websites
A dynamic website uses a “web application framework” script to generate its pages.
Web applications are usually written using a scripting language like PHP, Perl, Python, Ruby or Java.
Dynamic websites can get pretty complex, but they give you a lot of control over your site’s looks and functions.
With this kind of setup, you can build almost anything you want.
A dynamic website may be what you’re looking for if you’re looking for something unique.
Here are four things you need to build your website:
- Domain Name
- Website Hosting
- Website Builder
- Site Maintenance
#1. DOMAIN NAMES
Domain names are undoubtedly one of the most vital aspects of any website and even the internet.
You can browse your favourite online stores and blogs because of this small part of the world wide web.
It would be much harder to build an online presence without it, and browsing the internet would be near impossible.
If you don’t sell products online, claiming your territory is essential for a strong online reputation.
You own your domain name for one year after registering it.
If you want to keep the name, you can always renew your registration for the same domain name on your site.
And you can also let the registration expire if you’re not satisfied with it.
If you don’t re-register your domain name when it’s expiring, someone else can buy the domain name.
Having a domain name is very important for your business because your customers can make their way back to your website by putting your business name into their search bar if you have a matching domain name.
Your business will be known for being tech-savvy and forward-thinking.
It ensures that your internet presence is mobile.
It improves the ranking of your site in search engines.
It gives your brand global exposure.
Choosing an appropriate domain name is one of the most crucial tasks you’ll face when building your website.
Visitors consisting of both human and search engine bots will gain important information from your domain name and define your website.
Visitors are more likely to return to a website with a unique, memorable name.
New users (or the search engines) can get an idea about your site from its domain name.
Domain names also influence search engine optimization (SEO).
#2. WEBSITE HOSTING
Website hosting is a service that allows people to put their websites online.
Website files can be stored on a web host’s server.
Hosting prices vary from company to company.
Some companies offer free hosting, while others charge monthly fees.
Hosting companies provide different levels of services, from free basic accounts to paid plans that include additional features like email accounts, domain name registration, and other advanced options.
1. Shared hosting
A shared hosting plan is a web hosting service where your website shares resources with several other websites on the same server.
Shared hosting is usually offered at a lower cost than managed hosting.
Shared hosting is recommended for personal sites, blogs, and small business sites with low traffic.
This type of hosting offers the lowest cost but may not have enough resources for large websites.
You will inevitably face competition when sharing any space.
The same can be said about using a shared host.
2. Managed hosting
You can make sure that your website runs fast and is secure with managed hosting.
A managed hosting provider’s responsibility includes maintaining your website, backing up your data, and securing it.
Also, their customer service is top-notch; you can have your issues resolved in no time.
You won’t need to take any action on your part with managed hosting because your files will always be secure, safe, and current.
In contrast to a shared host, managed hosting can be quite costly.
Furthermore, these hosts may not let you install certain plugins if that plugin slows down your site.
WordPress is the only platform for managed hosting.
The shared hosting model lets you host any website you want, while managed to host only permits you to host WordPress sites.
3. Dedicated Hosting
On the other hand, dedicated hosting gives you complete control over your server and the amount of space you need.
Dedicated servers are usually more expensive than shared hosting, but they give you more power and better performance.
4. Cloud Hosting
Cloud hosting allows you to use multiple computers at once rather than using one server to run all aspects of your website.
Many hosting companies refer to it as Cloud VPS due to the similarities it shares with VPS hosting.
With cloud hosting, you get a lot of features from several other companies all in one place. These features include :
- Advantageous billing structure
The importance of website hosting is as follows:
1. it helps keep your website safe from hackers who could steal your customers’ personal information, such as credit card details, social security numbers, etc.
2. If your site were to go down, this would mean losing potential sales and damaging your reputation.
When choosing a hosting provider, make sure you know what features you need before selecting a particular plan.
Do you need SSL certificates? What about email accounts? Will you require a database? Make sure you choose a hosting provider that has these options.
Don’t forget to check the hosting provider’s reputation and check reviews of past customers.
Does the company have a history of providing excellent customer service? Is their technical support reliable?
Choose a hosting company that uses advanced security methods like firewalls and anti-spam tools.
Make sure you select a hosting company that provides security measures.
These are some things to consider when searching for a quality hosting company, as hackers are always looking for ways to access your information.
#3. WEBSITE BUILDER
Website Builder is a web design software that allows users to create their websites without coding experience.
A website builder is ideal if you’re looking for a quick, inexpensive solution to building a new website.
You’ll be able to get started right away with minimal effort.
There are many different types of website builders available. Still, most allow you to choose from several templates, such as those based around a blog, portfolio site, online stores, landing pages, different features like drag-and-drop page builders and other tools that help you build your site easily.
Website Builder is free to download, but some premium features require payment.
You can build your website by using the following methods:
1. Online Website Builder
Online website builders allow you to create your website through your web browser.
The builder’s software is hosted on the cloud, allowing you to access it anywhere there is an internet connection rather than having to download it.
2. Offline Website Builder
Using an offline website builder requires downloading software and hosting files locally.
In general, offline website builders require more technical expertise and experience, as the files need to be uploaded to a web host once the build is complete.
The following are some popular website builders out there.
The main thing about WordPress is that it is an open-source platform. You can use it for free or pay for premium features. There are many different ways to blog using WordPress.
WordPress is a free website builder that allows users to build their websites using a drag-and-drop interface.
It is easy to use and has many features that allow users to create professional-looking sites without coding knowledge.
Joomla is a free content management system (CMS) you can use to power your site.
With its intuitive interface, it’s easy to customize your site into anything you want it to be.
You can add custom modules to your site and even make your extensions.
Drupal is a powerful open-source CMS platform designed specifically for building complex websites.
Its flexible architecture allows users to easily manage different types of content and integrate them into dynamic web applications.
Shopify helps retailers set up a store quickly and easily, organize products, customers, and taxes, and provide shipping help. Like many companies, Shopify also offers 24/7 customer service.
Business owners can create an e-commerce website store on this platform with ease, and it supports them with e-commerce tools throughout the process.
#4. SITE MAINTENANCE
Website maintenance is important not only for your business but also for your users.
You should perform website maintenance to ensure that your website remains active and functional.
A regular website maintenance plan includes regularly checking your site for issues, fixing them, and implementing updates.
Maintaining your website is important because 87% of people conduct online research before purchasing online.
Your website is likely to be visited by those considering purchasing your product.
If they are not satisfied with your site, they will likely move on to a competitor’s site, and you could lose a sale.
Your website’s performance or appearance will often cause customers to leave if it isn’t working properly.
If this happens, it will give customers a negative first impression because customers may associate unprofessional behaviour with your business if your website looks unprofessional.
If you have a website that is slow to load or has errors, then this can cause frustration for your visitors.
This could lead them to leave your site and find a competitor’s site instead.
Here are some tips for keeping your website running smoothly:
- Keep your website updated regularly: You should keep your website up-to-date with the latest news and information about your company. This includes adding new products, services, and other relevant content.
- Make sure your website loads fast: Users want to spend less time waiting for pages to load and more time browsing your site.
- Check your server logs once a week to ensure everything is working properly.
- You may need to update your DNS settings if your domain name changes.
- Check for any 404 errors.
- Use a CDN: A Content Delivery Network (CDN) stores copies of your website’s static resources (CSS, images, JS) at multiple locations worldwide. When a visitor requests help, the closest website copy is used. This speeds up page load times and reduces bandwidth usage.
Many people get confused about what they need to do to create a successful website that brings them success.
There is no doubt that knowing what you need to build a successful website is essential.
Having a website is only half the battle; you also need to promote your website effectively to get more traffic.
The internet has become a huge part of our lives and businesses today.
If you have not already started your website, you are missing out on many opportunities to reach your customers.
Your website needs to have a professional appearance that reflects your brand.
If your website looks unprofessional and untrustworthy, people may not want to do business with you.
We are a Creative Digital and Website Development Agency in Nigeria that helps businesses build highly professional conversion websites and create digital strategies.
Get in touch with us today, and we’ll more than happily provide a free video site audit that explains the current state of your website and practical tips + and resources to improve.