Despite being widely used for over 25 years, email remains one of the most powerful marketing tools available today.
Even though it may not be as flashy as push notifications and social media, it remains extremely effective at converting people into paying customers.
Take a look at these email statistics:
- 4.3 billion people are expected to use email regularly by 2022.
- There were 269 billion emails sent and received every day in 2017.
- The ROI on email marketing is 3,200% (for every dollar you spend, you will receive $32 back!).
- Approximately 81% of businesses use email as their primary customer acquisition channel (compared to other platforms such as social media).
- “Welcome” emails have an average open rate of 82%.
- A total of 49% of consumers say they would like to receive weekly promotional emails from their favourite brands.
Despite all the talk about social media, email is still one of the most effective tools for building your business.
Email is still one of the most effective marketing tools available. Even though we ignore notifications on social media and screen our phone calls, we still pay attention to our inboxes.
Access to someone’s inbox means access to their attention, which is one of the most valuable commodities.
In Erik Harbison’s words, “if social media is a cocktail party, then email marketing is a coffee date.”. The original 1-to-1 channel.”
Building an email list is essential for all businesses. There are potential customers and dollars to be made with every address on that list. You’ll be able to directly interact with those who are truly interested in your business as your list grows.
That’s really what an email list is. Basically, it’s a list of people who have shown interest in your business. They are interested in your business, and they want to know more about it. People like these are exactly the ones you should be marketing to.
You can’t overestimate the value of your email list in your marketing efforts.
However, building an email list is not an easy task. You won’t just get people’s email addresses for no reason. There are billions of spam emails sent every day, so it’s important to entice people to give you their addresses. To get other people’s contact information, you need to know the secrets.
Our job is to help you with that.
This article will teach you 13 hacks that will help you build your email list quickly.
With this strategy, you’ll be able to add hundreds, if not thousands, of people to your email list.
Before we begin, I would like to point out one thing. Building a mailing list requires Email Marketing Software that stores your contacts, lets you send emails, creates pop-up forms, and more.
This means that Gmail, Outlook, or any other standard email client probably isn’t for you. The email provider you use should be designed specifically for email marketing.
Here are some solid email marketing options:
Let’s get started.
Tactic #1: Create Valuable Content
When it comes to building an email list, using tactics like pop-ups is a great place to start. In the long run, you will be unable to build your email list effectively if you only concentrate on tactics.
So, what is the big picture? You need to give people a compelling reason to give you their email addresses.
What is the benefit of someone giving you their email address? What will they gain from it? To get their email address, you need to convince them that you are offering them something valuable.
To put it another way, create value first.
Creating outstanding, high-value content on your website is perhaps the best, most effective way to rapidly build your email list. It’s only when people believe you’ll add value to their lives that they give you their email address.
Their goal isn’t just to get more emails into their inbox. They want more VALUE in their inbox.
You need to convince them that the emails they’ll receive from you will be valuable.
What is the best way to convince them that you will add value to their inbox?
Create compelling content and promote it through email on your website.
Content should address their biggest pain points. There should be a deep dive into specific topics. Their biggest questions should be answered thoroughly.
There will be times when you will send out promotional emails about your products or services. If you consistently deliver valuable, non-promotional content, people will be more inclined to sign up for and stay on your email list.
Here are some examples:
- In-depth blog posts
- High-value videos
- Case studies
- How-to guides
It is essential to know your audience in order to create high-value content.
Which are their biggest pain points?
Are they looking for quick fixes or permanent solutions?
What is the best way to serve them?
What can you do to help them through their challenges?
Consider conducting a survey to find out what your audience’s biggest pain points are. Use social media to conduct a poll. Find out what kind of content your existing email list (if you have one) would enjoy. Check out what your competitors are doing.
Brian Dean is an excellent example of how to build an email list (and a whole business) through amazing content. His blog posts are incredibly detailed and walk readers through challenging SEO issues. His email list then receives these blog posts.
Brian does sell products and services through his email list occasionally, but only occasionally. Mostly, he promotes his own high-value content.
He has accumulated hundreds of thousands of emails as a result.
Take Brian’s example into consideration. Be consistent with your content creation so people will want to receive it. Make signing up for your email list as easy as possible, and once they’re on your list, keep them there.
Tactic #2: Create Pop-Ups
Having covered the big picture of building an email list, let’s look at some specific tactics.
A pop-up form is one of the most basic ways of collecting email addresses. There are times a pop-up box appears whenever you visit a website asking you to subscribe to an email list. You can either sign up or close out the box.
In spite of the fact that they can sometimes be intrusive, they tend to have relatively high conversion rates in comparison to other methods.
There are a few relatively simple ways to make pop-ups less intrusive. The first thing you can do is have them only pop up every so often. Rather than showing the pop-up to every visitor every time, you can show it every third or fourth time they visit your site. By doing so, they won’t see it all the time.
Secondly, you can have the email box pop up after a certain amount of time so that it doesn’t immediately interrupt your website users’ reading experience. The box can appear, for example, when someone is about to leave your site. It is called “Exit Intent” and is highly effective for capturing email addresses.
Let people know why they should subscribe to your email list on your pop-up. Rather than simply asking for an email subscription,
You should let them know what they’ll get for signing up for your newsletter. Are they going to receive marketing tips every week? Will they receive a free eBook? Are they going to join 10,000 other smart people who receive weekly fitness content from you?
Tactic #3: Create A Landing Page
A landing page is a page specifically designed to capture email addresses, unlike a pop-up box.
These aren’t boxes that appear when people visit your home page or read your blog posts. This is a single page designed exclusively to capture email addresses.
You usually can’t access these landing pages through your website’s main navigation.
Creating specific landing pages has several advantages:
- When people ask how to subscribe to your email list, you can direct them to them.
- You can include more information about them than you can on a pop-up. You can, for instance, include more reasons why people should download an eBook if you’re giving one away.
- Different landing pages can be created for different purposes. In the case of a podcast, you might create a specific landing page for podcast listeners, and another for general visitors.
Landing pages can be created in a variety of ways.
The first thing you can do is have someone code it for you. Probably only necessary if you need very specific customizations made to the landing page. Look for a developer on Upwork or Fiverr if you need someone to code a landing page for you.
The second option is to create a landing page using landing page software. Building landing pages this way is the easiest and most common method. Creating high-converting landing pages is easy with simple drag-and-drop tools.
Landing page builders include:
Similarly to pop-up boxes, your landing page should give people a compelling reason to sign up. Always answer the question, “What does it accomplish for them? ”
Consider the benefits of opting into your email list. Is your landing page offering a free eBook? Let them know all the ways the eBook will benefit them if they download it.
Tactic #4: Give Away Lead Magnets
Lead magnets are free gifts you offer people in exchange for their email addresses. The people are “leads” and the giveaway is a “magnet” that attracts the leads.
Suppose you are a financial coach. You could give away a free eBook that gives tips on how to save for retirement. Or let’s say you’re a fitness professional. You could offer a checklist of exercises for a particular workout.
Lead magnets can be almost anything. Basically, it needs to be valuable enough to convince someone to give you their email address.
Examples of lead magnets include:
- Cheat sheets
- Product samples
- Discount Coupons
- Free trials
- Case studies
- Premium content
Pop-ups and landing pages are the most common methods of giving away lead magnets.
When it comes to lead magnets, there are a few things to keep in mind:
- Most people who sign up for a lead magnet have a problem they need help with right away. Send the lead magnet as soon as someone gives you their email address. They’ll probably be upset if you make them wait.
- A lead magnet must be highly valuable. People won’t give you their email addresses if they aren’t.
- Focus on all the benefits that your page visitors will get by downloading the lead magnet when writing the copy for the pop-up or landing page. It is important to demonstrate the value of your lead magnet to them. It is important to convince them that the lead magnet is worth giving up their email address in order to receive it.
Tactic #5: Do A Giveaway
Giveaways are an excellent way to gather hundreds or even thousands of email addresses. It’s hard to beat a giveaway as a way to enhance your email list building.
It works this way: people have to give you their email address before they can enter the giveaway.
Almost anything can be given away, from physical products to consulting sessions to digital downloads. Your imagination is the only limit.
You should think about a few things before doing a giveaway.
First, bigger and better prizes are more likely to attract participants. Think bigger and better when creating your prize package. The prize should be something your audience will love, as well as something that makes sense for your business.
As a fitness coach, giving away free training sessions makes much more sense than gift cards to unhealthy restaurants.
Second, you’ll probably want to use a giveaway platform so that people can enter and choose winners easily.
You can choose from a variety of giveaway platforms, including:
Also, these platforms make it very easy for people to share your giveaways on social media, which increases their chances of going viral.
A bigger prize increases the likelihood of a viral giveaway.
Consult an attorney before implementing this tactic to ensure the proper wording, marketing methods, and more are used in your state or country. It is important to stay on the right side of the law regarding anything that has a prize in each state and country.
Tactic #6: Run Facebook Lead Ads
Facebook Lead Ads allow you to collect email addresses and give away lead magnets directly within Facebook. People can fill out a form and download a lead magnet without leaving Facebook.
Building an email list this way can be extremely powerful.
There are more than 2.5 billion active Facebook users each month. Your audience is almost certain to use Facebook regularly. Facebook ads can help you connect with your audience outside of your website.
You can target very specific audiences using their advertising platform, which lets you get hyper-specific in your ads. For instance, a success coach could run Lead Ads that will be shown to people who have demonstrated an interest in goal setting, productivity, and financial success.
For investment advisors, you can target people over a certain age with certain incomes.
Having the ability to target very specific audiences allows you to reach your ideal customers. You can fill your list with highly interested prospects rather than filling your list based on who visits your website.
Gordon Donnely of WordStream puts it this way:
The number of touches needed to generate a viable sales lead is six to eight. Consider all the steps a prospect must go through in your own organization to become “viable” or “qualified,” and that number might seem conservative. Getting quality leads takes time and effort. Streamlining that process gives you a huge advantage.
With Lead Ads, you make it easy for someone to join your mailing list. Instead of visiting your website, encountering a pop-up, and then entering their email address, they can simply enter their email address. Your ad appears as they browse Facebook, they enter their information, and BOOM, they’re on your list.
Tactic #7: Utilize Content Upgrades
Content upgrades work like this:
The first step is to create a highly valuable piece of content, like an in-depth blog post.
Those who wish to access the upgrade must provide their email address.
Content upgrades are so effective for list-building because they don’t interrupt the content experience as pop-ups do. Instead, you’re providing something valuable that supplements what they’re already reading.
They’ve already shown interest in the topic by reading the blog post in the first place. In this case, it makes sense that they also download your content upgrade. Instead of offering a generic download, you offer something related to something they’re interested in.
It’s important to create content upgrades that add value to the content they’re already reading.
In other words, you need to:
- Come at the subject from a different angle
- Cover additional material you didn’t cover in the original content
- Create something that supplements the original content
Content upgrades can be as simple as a checklist that summarizes your blog post in a concise, easy-to-digest format.
Let’s say you write a blog post about what you should take to a photography shoot. Then you could create a checklist containing everything from the blog post. The reader can download the checklist, print it off, and then take it with them on photo shoots.
Tactic #8: Create A Free Tool
A free tool can be an incredibly effective way to get thousands of new subscribers. The technique is simple, yet effective.
In order to use the tool, people simply have to give you their email address.
HubSpot “Website Grader” analyzes the quality of a website and gives a grade in exchange for your email address.
It is possible to create a tool for almost any industry.
- Fitness trainers could create tools that help people evaluate their fitness levels.
- A retirement planner could create a tool to help people calculate how much they need to save for retirement.
- A marriage counsellor could create a “Marriage Strength Grader” tool.
You get the point.
You can easily hire someone to develop a tool for you on Upwork or Fiverr if you don’t have the technical know-how.
The only limit to creating a tool is your imagination. It only needs to offer a valuable service.
Tactic #9: Create Quizzes
There is nothing people love more than quizzes. This is why sites like Buzzfeed create quizzes like “Which Harry Potter Character Are You?” People love answering questions about themselves. It’s addictive.
You can also build your email list with quizzes. You create a quiz and people just need to enter their email address to take it.
However, quizzes need to be related to your business in some tangible way in order to be effective.
By creating a “Which F.R.I.E.N.D.S. Character Are You?” quiz, you can attract a lot of people, but most won’t be interested in your company. By adding these people to your list, you’re likely to never sell to them or work with them.
Quizzes should be closely related to the goals, desires, pain points, and objectives of your ideal customers.
Let’s say you’re an IT security consultant. Alternatively, you could create a quiz that asks different questions about network security (in layman’s terms).
Imagine you are a seller of health products. You could create a “Are You Ready for Cold and Flu Season?” quiz. In the quiz, you would ask whether people use health products to strengthen their immune systems.
It is essential that your quiz attracts those who are also interested in your products or services. The goal isn’t just to get as many people to take the quiz as possible. The goal is to get the RIGHT people to take the quiz — people who want to work with you.
Quizzes can be created on a number of platforms:
Similarly to lead magnets, your quizzes should add value to the person taking them. The goal isn’t just to get their email address. In exchange for their email, you want to offer them something valuable. Make a quiz that a person would want to take by taking the time to create it.
Tactic #10: Promote Your List On Social Media
Using social media channels to promote your email list is a good idea.
If you promote your email list, don’t simply say, “Hey, join my list!” This will probably not lead to many signups.
Instead, encourage your social media connections to join your list. The average person gets plenty of emails as it is, and they aren’t interested in receiving more until you can provide a compelling reason for it.
You can invite your friends to download your lead magnet if you’re giving it away. Make sure to share your landing page link on a regular basis. Let your friends know how they can benefit from downloading your eBook, whitepaper, or case study.
Inviting your social media contacts to take a quiz is a great way to get them involved. Describe how taking the quiz will benefit them.
You should highlight the advantages of your free tool if you have created one. Don’t be afraid to tell everyone how it can help.
If you have an email list, how often should you share it on social media? Just enough to let people know about it, but not too much to feel spammy.
The more valuable content you share on social media, the more likely it is that your ideal prospects will join your email list when you ask them.
Tactic #11: Add Social Sharing Buttons To Your Emails
Most Email Service Providers (ESPs) allow you to add social media sharing buttons to your emails. These can be beneficial for your readers, so they can easily share your emails with their social media contacts.
Three distinct benefits can be gained from adding social sharing buttons to your emails:
- Increasing the number of potential customers. You can expand your reach beyond your email list by allowing people to share your emails. Your content is more likely to be shared if people like it.
- Increased web traffic. More shares equal more web traffic if you link back to your website in your emails. The more people share your emails with their friends, family, and coworkers, the more people will click your links and end up back on your website.
- Enhanced customer experience. Sharing your content on social media shouldn’t be done by copying and pasting. It is much more likely that those on your email list will share if you provide social media sharing buttons.
This brings up an important point regarding the emails you send to your subscribers. It is important that they are so good that others will want to share them. Ensure your emails are well-crafted so your readers feel compelled to share your content.
It’s not common for people to think about emails this way. Sending them off to their list without a second thought is what they do. The downside is that doing things this way won’t generate many social shares of your emails.
The emails you send should be carefully crafted if you want your readers to share them, always asking yourself, Am I adding value to my readers?
Tactic #12: Add A Link To Your Email Signature
You can build your email list with every email you send. A simple way to build your email list is to include a link in your signature.
For example, you could…
- Invite people to take your quiz by adding a link to your signature
- Make sure you include a link to your free ebook landing page
Suppose you’re a realtor who created a landing page where people could download a free eBook about preparing their home to sell.
Adding a line to your email signature that says something like, “Getting ready to sell your house?” would be helpful Get my free eBook on how to get the most money for it!”
Consider requesting your employees to add something similar to their email signatures. You’ll generate more signups if more people include it in their signatures.
Tactic #13: A/B Test Everything
Finally, you should always A/B test everything you do while building your email list.
The purpose of A/B testing is to determine which performs better based on the performance of two different things. In the event that you identify which one works better, you double down on that choice.
Consider creating two pop-ups on your website and testing them against each other to see which generates the most email signups. Choose the one that leads to the most email signups.
Create two, three, or even four lead magnets instead of just one and see which is most effective.
Test out multiple quizzes to see which one generates the most email signups and attracts the most traffic.
The goal of A/B testing is to find what works best and then focus more heavily on that technique.
By A/B testing, you may discover that one type of content upgrade generates many email signups. Your list will grow much faster if you create more of this type of content upgrade.
The best way to build a list is to combine different techniques.
You should implement as many of these techniques as possible if you want your list to grow rapidly. Don’t be satisfied with just one or two. This will certainly make your list grow, but it will grow much more slowly.
Combining and utilizing several list-building techniques at once is a better strategy.
Here are all the techniques you’ve learned:
- Creating valuable content
- Creating pop-ups
- Utilizing landing pages
- Giving away a lead magnet
- Running giveaways
- Using Facebook Lead Ads
- Implementing content upgrades
- Creating free tools
- Creating quizzes
- Promoting your list on social media
- Adding social sharing buttons to your emails
- Adding a link to your email signature
- A/B testing everything
Creating a list and marketing via email takes hard work. It’s well worth it, though. It’s important to remember that the average return on investment for email marketing is 3,200%! A dollar spent on email marketing produces $32 in return.
Now is the time to start building your list. Watch your list grow rapidly by combining these techniques and tactics.
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Get in touch with us today, and we’ll happily provide a free consultation to discuss the current state of your email marketing strategy + and resources to improve.