7 Easy SEO Techniques in 2021: What Works, and Why

SEO Techniques

Table of Contents

SEO is a constantly evolving field. What works in 2021 might not work in 2020, and vice versa.

This blog post will go over some of the latest SEO techniques that are currently working to help you rank higher on search engine results pages (SERPs).

We’ll also share which tactics have been proven to be more effective than others!

With so much information out there about what works in search engine optimization, it can be difficult to determine which strategies and SEO Tools are truly worth your time and investment.

7 SEO Techniques in 2021 to Boost your Search Engine Ranking

 

I’m sure that you have heard about SEO and the importance of having a website optimized to rank well in search engine results pages.

But what are the latest SEO tactics in 2021? What works, and why?

In this blog post, we will be discussing 7 SEO Tactics that you can use right now to improve your rankings on Google!f

 

#1 Use Medium Tail Keywords:

 

medium tail keyword - seo techniques

Image source: enstock4p.top

A medium tail keyword is a sweet spot in between the highly competitive short tail keywords and highly ineffective long-tail keywords.

For example, a short tail keyword might be “SEO tips” or “content marketing”, but this is highly competitive and unlikely to bring in targeted traffic.

A long-tail keyword would be something like “SEO tips for beginners to rank on Google” which isn’t very searchable or useful for most people.

Medium tail keywords are usually shorter than the former (long) and more specific than the latter (short).

If someone was looking for your medium tail keyword with Google they’d probably type it into Google as their first option because it’s relatively easier to remember compared to a complex long-tailed one!

Examples of Medium Tail Keywords are:

  • Video Content Marketing
  • SEO Strategies for Bloggers
  • Apple Health Benefits
  • Content Marketing Strategy.

You can use SEO tools like SEMRush, Ahrefs, and Google Console to search for relevant medium-tail keywords.

7 Easy SEO Techniques in 2021: What Works, and Why 1 trendsleek web design creative agency

Image Source: enstock4p.top

Just pop in a keyword that describes your topic in the keyword research tool, and you will get numerous keywords you can work with.

If you sort your result by volume, usually the short and highly competitive keywords are at the top while the keywords with a very low amount of traffic are at the bottom.

You should go for the mid-tail keywords(usually in the middle), and markdown all relevant ones, as those can be a great source of traffic for your website.

 

#2 Include Internal Links:

Internal links Seo techniques

Image Source: Mangools

Internal linking is one of the crucial SEO techniques in 2021.

It helps search engines understand how different pages are related to one another within your website, which improves their overall indexing process while also increasing clickthrough rates from internal links.

It is also of the easiest and most effective ways to boost your SEO.

These are when you link from one page on your site, back to another within your own website.

This can be done either through text or images placed inside a post/page with relevant anchor text that uses keywords related to what you’re talking about!

We all know how important it is for search engines like Google and Bing to use web crawlers (spiders) in order to gather information so they can display results quickly – this helps searchers find exactly what they need as fast as possible without any hassle!

With internal linking, search engine spiders will have an easier time crawling throughout pages which means faster index

This signals that your website has relevant information users need in order to satisfy any research they’re doing online about what you have available to offer them!

Backlink Anchoring occurs when external websites link back into yours through hyperlinked text or image descriptions with anchor text referencing one of your keys.

 

#3 Use Backlinks to Boost Domain Authority:

Backlinko

Image Source: Backlinko

 

Backlinks are links that point to your website from external websites.

When you have backlinks coming into your site, it can be a great source of traffic – if done right!

Search engines like Google and Bing use these as signals because they show how much authority certain sites have when linking out to others within the industry.

This shows search engine crawlers which types of websites

or pages within other sites hold more weight than others and improves their overall indexing process while also increasing clickthrough rates by displaying relevant results based on user queries on SERPs (search engine result pages).

It’s been reported that having at least one link per post is best for building quality backlink anchors.

You should have no less than one link per post.

All links should be relative to the content and ideally link to a relevant page on your own site, or an external website with helpful information related to what you’re writing about!

This will show search engines that your posts have been well-received by other sites within your industry which in turn can help improve their ranking process while also increasing clickthrough rates from backlinks since they know users are actively looking for such results –

so it’s really important not only for readers but all those participating in SEO as well!

It is recommended that you aim at getting quality backlinks rather than simply going after more and more of them because building up too many low-value links could hurt your overall SEO strategy instead of helping it.

Try to build links that are relevant to your blog post content.

However, Even though backlinks are a major factor when it comes to SEO,

it is important not to get too caught up on backlinks alone because it won’t help as much if you have other issues with your websites such as slow load times or site responsiveness.

 

#4 Optimized Website Speed :

Site speed seo techniques

image Source: websitesetup.org

As you might have heard, Google has been taking site speed into account when it comes to search engine rankings.

In fact, some studies show that simply increasing your site’s page load speeds can lead to a 20% increase in conversions!

This is because the longer someone stays on your website and interacts with or reads what you’re offering them – whether it be through links posted within blog posts or images they’ve selected to view via lightbox popups

for example –

the more likely they are going out of their way for such results which means there’s a higher chance of making sales as long as other elements come together like providing helpful content along with fast-loading pages!

You should always aim at prioritizing website performance over anything else because it can increase the number of pages a user visits within your website which in turn leads to an increase in earnings.

In order for search engine crawlers to be able to find new posts on your site, you need them indexed so that they show up when users are looking for something –

especially if it’s related or similar content!

This is why many marketers and SEO experts recommend indexing as much imagery and multimedia files as possible because they tend to take longer during page load times.

Make sure all images have descriptive alt tags too!

Search engines also use crawl efficiency as a ranking signal which means faster crawling from their end means more opportunities for such results since this shows how good (and quick) your overall connection speed is between the search engine crawler and your website.

This means that you should not only take page load speed into account but also make sure there are no barriers or obstacles which block their ways such as broken links,

slow-loading pages due to too many plug-ins or images

for example – this is because search engines can penalize those who don’t do so!

However, while having an efficient site with fast page loads is good in theory,

it’s important to remember that Google has said they’re focusing more on user experience (in fact 50% of ranking factors come from UX!)

rather than raw metrics like milliseconds when a web page takes to open.

This could be one reason why bounce rates have been relatively high despite the increase in overall time spent on a website when compared to site speed.

In conclusion, you should always aim at having high-quality content and fast-loading pages in order for search engines to find your posts or blog while also making sure that the user experience is top-notch with no broken links or slow page loads!

#5 – Make your Website Mobile Friendly:

seo techniques mobile friendly

Image Source: papdan.com

Even though an increasing number of people are searching for things on mobile devices, some studies suggest that the majority of online shopping still takes place through the desktop.

However, it’s important to remember that Google considers your site as being ‘mobile-friendly if they can see key elements like clickable links within blog posts or headings while also making sure images load properly –

which means you should always make sure your website is responsive across all screen sizes! Make sure there aren’t any broken links either because these could lead search engines crawling around and finding dead ends.

As a side note,

many have postulated that Google might switch over from link counting to content-based metrics in order to rank pages with more relevant results since this would be easier to apply across all languages and they would potentially use it as a metric for user satisfaction.

This means that ranking factors may change in the future especially if Google decides to start giving more weightage towards things like content length, readability,

and how much original material has been provided – which is why many marketers are already starting to adapt their strategies accordingly!

You should always aim at having fast-loading pages with high quality and relevant content while also making sure your website is mobile-friendly because this could increase the chances of being found on search engines when compared to those who don’t do so!

Get rid of any broken links too or else search engines might penalize your site by removing it from their index.

Also, make sure there aren’t any major content gaps that might be picked up as a negative signal by search engines.

 

6. Optimize your Images for Image Search:

image seo techniques

Image Source: SlideTeam

Even though using images with descriptive alt tags is important to avoid any SEO pitfalls, you should also make sure that all of them have smaller-sized versions too because search engines will prioritize those which are used across the web.

This means that if your blog post has a 500kb image and this gets shared on sites like YouTube or Pinterest then it might be preferable for Googlebot crawlers to use these resources instead of crawling around your website –

especially since most people tend to spend more time on large-sized websites when compared against individual pages!

This in turn could cause some issues for other users who want quick access without dealing with sluggish speeds due to videos/images being loaded from an external source.

Make sure there aren’t any broken images because these could cause search engines to crawl around and find dead ends.

Also, remember that Google uses page speed as one of its ranking factors so you should always aim at having fast-loading pages with high-quality content while also making sure your website is mobile-friendly!

Get rid of any broken links too or else search engines might penalize your site by removing it from their index.

Also, make sure there aren’t any major content gaps that might be picked up as a negative signal by search engines.

In conclusion,

you should optimize all of the images in web posts across blogs while also prioritizing smaller versions over larger ones where possible since this will allow faster crawls without dealing with sluggish speeds due to videos/images being loaded externally if these are shared across the web.

Keep an eye out for broken links and images because these could cause search engines to crawl around and find dead ends.

You should try making sure that all of your blog posts have fast-loading pages with high-quality content as well as mobile-friendly websites which also make use of smaller-sized versions when compared against larger ones.

Make sure there aren’t any major content gaps too or else search engines might penalize your site by removing it from their index.

Also, make sure you get rid of any broken links and images because these could cause search engines to crawl around and find dead ends.

 

7. Boost your Dwell Time:

7 Easy SEO Techniques in 2021: What Works, and Why 2 trendsleek web design creative agencyImage Source: Google Analytics

Dwell time is the amount of time a website visitor spends on your website before going back to the search engine.

This is different from bounce rate.

Bounce rate is the percentage of visitors who enter a site and then leave without visiting any additional pages (no matter how long they spend).

Search engines use dwell time to determine which websites are the most relevant for users, so you should always aim at having fast-loading pages with high-quality content as well as mobile-friendly websites!

Dwell time can be boosted by creating long-form content, having high-quality content as well as relevant subheadings.

Short intros should also be used and make sure your website is mobile-friendly as discussed above!

If your Dwell time is high, Google is confident that a lot of website visitors are getting what they want from the website.

 

Conclusion

The best SEO Techniques can completely change your website’s ranking on Google.

Okay, so I hope this post showed you some of the best SEO Techniques in 2021.

Now, I’d like to hear from you.

What helped you rank your website on Google?

Let me know by leaving a comment below right NOW.

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